The company, in parallel, is also releasing its commercial development schema for the coming four quarters, including product and activation tactics. “Cristian, with more than a decade of sales and business development experience in the tower cranes segment, is a hands-on, solution-oriented heavy lifting professional,” said Masetti, commenting on the appointment. “I have worked closely with him for a number of years, and throughout that time I have noted his ability to carefully address client needs with practical and effective machine solutions.” “Exceptional sales results have allowed Raimondi’s recruitment drive to continue, and Cristian’s appointment is an important part of this. He is responsible for developing new Raimondi distribution contracts, sourcing new clients, and the coordination of our area managers and of our agent roster.”

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